The proposal for the corporate identity of "Nea Odos" and "Kentriki Odos" constitutes an experiment of an architecture that intersects with a notion of "art intervention”. It flows into a somewhat vague spectrum, between architecture and art, governed by unexpected narratives, attempting to transform the motorway facilities into a public "art object". The proposal is a statement that the supporting functions of a motorway are not just a neutral infrastructure, but vital spatial activities that have been conceived in the perspective of multiple visual and conceptual correlations – architectural, artistic, ideological – endowing the public space with a potential for transformation.
Client: Nea Odos S.A. |
Kentriki Odos S.A.