Nea Kentriki Odos
Client
Nea Odos S.A., Kentriki Odos S.A.
Location
Athens, Greece
Design
2015
The proposal for the corporate identity of “Nea Odos” and “Kentriki Odos” constitutes an experiment of an architecture that intersects with a notion of “art intervention”. It flows into a somewhat vague spectrum, between architecture and art, governed by unexpected narratives, attempting to transform the motorway facilities into a public “art object”. The proposal is a statement that the supporting functions of a motorway are not just a neutral infrastructure, but vital spatial activities that have been conceived in the perspective of multiple visual and conceptual correlations – architectural, artistic, ideological – endowing the public space with a potential for transformation.
