The invitation to work on the exhibition design of 100% Hotel Show, the most prominent annual event of the Greek tourism industry, presented us with a unique creative opportunity; that of providing a flexible and open-ended platform to the leading figures of the country’s hospitality sector. Overall, a bold formal language was adopted, which used a triangular tessellation strategy coupled with high tonal contrast to create a continuous and immersive environment. This design intent is best expressed in the Lounge area at the heart of the venue, which served as a meeting point for both exhibitors and participants. Adding to this, the project also included the Design Lab Hub and the 100% Workshops Stage where seminars and presentations took place. Special care was put into the modular and lightweight design of the final structures, so that they could be disassembled and reused in future events.
Location: MEC Paianias, Athens,